New proprietors have closed down conservative social media.

Parler, a conservative-leaning social media platform popular among supporters of former US President Donald Trump, was pulled offline earlier this week following its acquisition by digital media conglomerate Starboard. Starboard CEO Ryan Coyne said his company is looking forward to integrating the social media platform’s audience across all of its existing platforms. Parler was founded in 2018 by John Matze and Rebekah Mercer, the daughter of billionaire Robert Mercer, the co-owner of conservative news website Breitbart. It was removed from Apple’s App Store and Google Play Store for allowing “violent content” after the storming of the US Capitol building by Trump supporters. In May 2021, it returned to the App Store after introducing stronger content moderation. Google Store brought it back in September 2022.